This year saw a stronger field of entries, a more robust lineup of judges and for the first time ever, free viewing of the judging and presentations over a two-day Weekend Festival. 1499 viewers tuned in on Day One and 1348 on Day Two.
APPIES Malaysia is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. Despite hosting this event virtually due to the ongoing battle against COVID-19, this is the only event in Malaysia where Live Presentations meets Live Judging.
“I would like to thank the 35-member Jury Panel of marketing leaders for taking the effort in reviewing all case studies prior to judging the Live Presentations during The APPIES Weekend Festival on May 22 and 23,” says Prof Harmandar Singh aka Ham, President of APPIES Malaysia. “From a field of almost 90 submissions across multiple categories, 69 campaigns made the final shortlist.”
“As most of the cases presented were campaigns that ran last year during the birth of the pandemic, it’s evident that brands, agencies and the marketing fraternity were all resilient, creative and demonstrated foresight in bringing to life campaigns that kept these brands afloat. Determining the metal winners was not easy. It was a great learning experience for me personally and I would like to thank MARKETING magazine for organizing it really well and credit them for giving free access to everyone to join in and learn from these local case studies,” notes Santharuban T Sundaram, Head of Jury for APPIES Malaysia 2021.
Gold/Silver/Bronze trophy and MERIT Certificate winners in alphabetical order.
Best of Best Special Winners and Best Presenter winners are decided from here.
|BRAND||CLICK ON CAMPAIGN NAME TO VIEW CAMPAIGN VIDEO|
|AIA||AIA Knows When You Are Sleeping, AIA Knows When You Are Awake|
|Boost||Bill Payment Reactivation|
|Boost||Boost ePenjana #KasiTambah|
|Celcom||MeReka Merdeka by Celcom|
|Goodday||Malaysia’s First- Ever webAR 3D Celebrity Experience|
|Grab||Grab CNY 2020: HUATever You Want, Grab Got.|
|Herbal Essences||Resolving Millennials’ Dilemma Through Bunga’s Secret Garden|
|Ikano Centres||Super Seram Sale|
|Ikano Centres||TikTokable Mall|
|IPC Shopping Centre||IPC Live Shopping Fiesta|
|JobStreet||Jobs That Matter|
|MAE by Maybank2u||MAE-ke It ONG|
|Nando’s||Nando’s Re-Celebrate 2020|
|Nippon Paint VirusGuard||Nippon Paint Gets People Listening to Their Walls|
|PETRONAS Primax 97 with Pro-Race||PETRONAS Primax 97 with Pro-Race Launch|
|Pizza Hut||How our Pizza Heart won the hearts of Malaysians|
|Prudential Malaysia||PRUMy Medical Care – Critical Illness Doesn’t Discriminate|
|RHB Bank||Heart Baker: Love triumphs over taboos|
|Ribena||Chinese New Year has to be like THIS|
|RTD Teh Tarik||F&N Organises Mass Mamak Gathering – During Lockdown|
|Sime Darby Property||Spotlight 8: Reverse Engineering Sales Funnel|
|Tenaga Nasional Berhad||Reviving Malaysian spirit through Voice of the Future|
|Texas Chicken Malaysia||Texas Glazed Herb & Garlic|
|The Urological Cancer Trust Fund||How we used toxic masculinity to save lives and RM2mil in PR value|
|Tiger Beer||Tiger Street Food Virtual Festival|
|WONDA||WONDA Defines A New Class|
|WonderDewi by CUCKOO||UnMasking Goddesses with WonderDewi|
“We will celebrate all the winners at the APPIES Malaysia Awards Night slated for June 25 and reveal what level of metal they won,” explains Ham, “Best of Best Special Winners (red) and Best Presenter under thirty and above thirty (black) will also be announced then. Winners will be subsequently showcased in marketingmagazine.com.my like we did in the past.”
“The scoring was very close and after a deep-dive session with both our Head of Jury and APPIES Malaysia Advisor, 29 campaigns rose to the top (some multi-metal winners). We also agreed to award Certificates of Excellence to all winners, including for the first time, seven Certificates of Excellence MERIT.”
“If your campaign won, be APPIE. Your achievement is truly phenomenal. Watch out for news on our Awards Night which is subject to current COVID conditions,” adds Ham. “Meantime our team is readying the trophies and certificates by connecting with all winners because our trophies are custom-made in China and worth at least RM1000 each. So we want to get the inscriptions right before proceeding.”
“The APPIES this year was expected to be challenging in two areas due to the pandemic. The first is that we were anticipating a lower number of submissions and secondly, we were expecting that many of the case studies submitted will revolve around the issue of Covid19, hence making judging tougher to differentiate the stronger campaigns with the absence of variety. But this year saw the highest number of submissions in the history of The APPIES and judging from the presentations, they were certainly not short on variety in the case studies for participants to learn from,” shares Mohamed Adam Wee, APPIES Malaysia Advisor.
APPIES Malaysia 2021 sponsors are Media Prima Omnia, Directors Think Tank, Drinkies, supported by the Association of Advertising and Marketing Singapore (AAMS), powered by Thoughtbubble UK and RUP.