While we stagger back to normalcy with the
easing of the Movement Control Order (MCO) for businesses and industries,
Astro is leading the change with a stimulus
package of their own.
In a bold announcement, Astro is now offering RM40 million worth of ad credits for brands to better sustain their media presence and accelerate sales recovery.
reduction of brand awareness
exclusive WARC report by Jane Ostler and Maren Seitz last month declared that
brands stand to risk a 39% reduction of awareness after going dark for 6
Irene Joshy adds that brands in APAC need to keep the marketing lights on and take stock of
the creative development process during the pandemic. Her mantra for all the
certainty out here is simple “Air/Broadcast/Share”.
Eligibility of Claiming FREE Ad Credits on
All Astro advertisers are eligible to claim 20% FREE AD CREDITS for every media
investment on airtime (excl. production and 3rd party costs). This means for
every paid booking of RM100K, advertisers get to enjoy RM20K of free ad credits
plus corresponding bonus spots based on their existing entitlement.
Applicable only for all SPOT BOOKINGS (loose and package buys) across Astro TV,
Radio or Digital platforms from 1 May 2020 to 31 July 2020.
All free credits must be claimed together with the paid spots in the same media
order and utilize within the eligible period stated above.
For media orders sent prior to the announcement of this offer, advertisers can
claim the 20% free ad credits by submitting a revised media order following the
same criteria stated above.
shall not be liable for any unclaimed ad credits due to whatever reasons, all
free spots will be forfeited automatically after the offer period stated above.
•This offer is subject to the advertising terms and conditions for the provision of airtime, full details are available on https://www.quake.com.my