Dentsu Malaysia has won Setia Group’s media planning and buying services and under its agency brand Carat, will be responsible for strategic media planning, integrated media buying and investment strategy for the Group’s brand and marketing across all business units.

According to a release from Dentsu, the tenure of appointment is for two years and was awarded after a competitive pitch across multiple agencies.

“We are delighted with Setia Group’s decision to appoint us as their media agency partner,” said CEO of Dentsu Media brands Malaysia, Dheeraj Raina. “The consumer journey in this industry has tremendously evolved over the last year or so and we are excited to be building an audience experience approach that drives not just brand love and imagery but also growth for the business.”

S P Setia is a leading property development and investment group that has influenced the skyline of Malaysian states like Selangor, Penang, Johor and Kota Kinabalu. The group has expanded its reach beyond Malaysian shores to Vietnam, Singapore, Australia, China, Japan and the United Kingdom.

“Setia group is at the forefront of providing superior customer service and satisfying customer needs through a culture of excellence, and the mechanism of delivering that is extremely digital and data-driven especially during this Covid-19 pandemic,” said Head of Group Branding & Communications of S P Setia, Adelene Wong. “We needed an agency partner that could work with us on that digital acceleration path and enhance the brand experience for our customers in process.”