Branding consultancy company, Marqetr, has announced that it is partnering with an AI-driven consumer research platform, Vase.ai, to strengthen its brand building services for its clients.
By leveraging Vase.ai’s advanced technological ability to quickly and precisely deliver data and insights, Marqetr aims to provide holistic strategic marketing services and accelerate business decisions for its clients.
According to the Founder of Marqetr, Mawarni Adam, the pandemic has thrown brand purpose into the spotlight (and) according to research conducted by Kantar, 79% of business leaders say they will need to evolve their core strategy and 85% of consumers say it is important to buy from companies that support causes they believe in.
“Now, more than ever, it is essential to know the health of your brand and its position in the marketplace in order to restrategise following COVID-19,” Mawarni said as she explained the rationale behind the introduction of the Brand Audit service. “Restrategisation decisions which are backed by data and insights tend to be more sustainable (and) brand assets such as images and videos need to be created, curated and tested based on the data and insights that we can gather from credible sources.”
While traditionally the process of compiling data took weeks or months which compromised on the lead time and required a large investment to execute, Mawarni says Marqetr wants to change this and make it accessible for all types of businesses.
“We look to partners like Vase.ai to work with us to gather and make sense of these data and insights quickly and efficiently so we can turn it into actionable items,” Mawari added. “I am delighted that we are partnering with them for the AI-Driven consumer research and I look forward to a fruitful partnership in our quest to help businesses re-strategise, transform and come out stronger following the pandemic.”
According to the Co-founder and CEO of Vase.ai, Julie Ng, over the years she and her team have worked with end client companies ranging from startups to Fortune 500s and through her experience, she’s noticed that some of the insights took longer to collect and implement because the agencies servicing the clients were not in the loop of the research.
“We are really excited to have found a solution to remove this lag time entirely by partnering with Marqetr (and) we believe that in the increasingly competitive space, one of the important ingredients that all businesses should have is speed-to-act,” Julie said. “Our partnership shares the same vision – to add more value to every client who is ready to embark on their data-driven journey to surpass their competition.”
Recently, Marqetr added four senior marketers to its panel of consultants as part of its strategic growth plan – Sean Wong, former CEO of Isobar Malaysia; Nikki Lee, former Director of Marketing at Mastercard Malaysia; Jacqueline Loh, former VP of