Omnicom Media Group (OMG) today announced that Daler Kendzhaev has been promoted to Head of Annalect, the group’s data tech and analytics division, in Malaysia, effective immediately. The appointment is in-line with the network’s commitment in bolstering its data and technological capabilities to deliver effective, efficient and differentiated marketing solutions for its clients

In his new role, Kendzhaev will be responsible for Annalect’s growth in the market as well as building the division’s new capabilities in Malaysia by overseeing the increased adoption of Omni, OMG’s people based marketing & insights platform, across OMG Malaysia and its agency brands. He will also spearhead advanced tech initiatives and build on global and regional partnerships while unlocking new local opportunities. 

“Daler has played a critical role in building PHD’s data and technology ambition as well as elevating our clients’ digital maturity,” said Chief Operating Officer of OMG Malaysia, Eileen Ooi who Daler will be reporting to in his new role. “I am excited to have Daler lead OMG’s Annalect division in Malaysia as we continue providing holistic data-driven solutions for our clients’ marketing needs,” she added.

According to a statement released by OMG, Kendzhaev joined PHD Malaysia in 2018 and was pivotal in accelerating the agency’s growth as Business Director where he managed diverse portfolios with local, regional and global brands including HSBC, Volkswagen, LG, Warner Bros and Singapore Airlines. 

By marrying his hunger for fresh and innovative ideas with his expertise in Omni, Kendzhaev has been successful in driving several industry-first initiatives in Malaysia that included selling Volkswagen cars through e-commerce channels as well as driving stellar performance results for HSBC through data partnership and Omni audience tools.

“I am truly excited for the opportunity to lead Annalect and to support both PHD and OMD in driving our client’s businesses via advanced data, analytics and tech solutions,” Daler said. “With current complexity and changes in the digital media ecosystem, now, more than ever, brands in Malaysia are looking for digital transformation and consultation, and I am thrilled to be part of this journey in helping brands with their digital acceleration.”