The digital transformation of companies has rapidly accelerated since the government mandated Movement Control Order (MCO). Whether or not your company was already on the tracks for a fully digital operation, this unprecedented time makes it a means of survival and offers itself as a unique opportunity to test the digital boundaries.
What is tricky is determining which digital avenue will produce the effect your business needs. Business leaders must think strategically about how technology and data can be used to proactively retool their organisation and prepare for the new normal.
MARKETING Magazine’s CMO Roundtable 3 tackles exactly this. Happening on 30 April, just before labor day, we’re bringing you two award-winning CMOs to walk you through specific strategies your business can use.
Group Chief Marketing Officer of Domino’s Pizza Malaysia & Singapore, Linda Hassan and Vice President of unifi Marketing & Communications TM Berhad, Lai Shu Wei will be virtually guiding you from their homes for a whole hour.
From understanding the shift in consumer behaviour during and post-MCO to understanding the alternative options of ad-buy during low-budget periods, these CMOs will also be taking questions from our webinar attendees during a 25-minute rapid fire Q&A at the end of the session. This is your chance to bring up the specific issues your business is facing and ask essentially ask them ‘what would you do?’
Besides that, by registering for the Power Up & Save Malaysia webinar series, 50% of your registration fees will be donated to MERCY Malaysia’s COVID-19 fund that helps our frontliners who are fighting this pandemic for us.
Find out more about what happened during our CMO Roundtable 1 and CMO Roundtable 2.