In conjunction with World Environment Day, Tata Tiscon, Quality Rebar Brand from Tata Steel and India’s first GreenPro certified rebar brand, released a short film, ‘Home Safe Home’. Conceptualised by Wunderman Thompson South Asia, the film is meant to spread awareness on the importance of building strong and safe homes as part of the brand’s sustainability initiative, Go Green.
The UN Decade on Ecosystem Restoration (2021-2030) is a rallying call for the protection and revival of ecosystems and as a leading homebuilding brand, Tata Tiscon says it is committed to building safe homes for humans while not destroying the habitats of other living beings.
“Tata Tiscon is not just India’s largest home building brand, it is (also) the most sustainable rebar brand,” said Chief of Marketing and Sales, (Branded Products & Retail), Tata Steel, Sanjay Sahni. “The GreenPro certification awarded to us is an acknowledgement of our concerted sustainability efforts to build safer homes for everyone on earth.”
‘Home Safe Home’, is also being extended into an online competition that encourages all of its 47 channel partners across India to present how they are building sustainability into the core of their businesses. The best entries stand to win the Go Green Award from Tata Steel.
“As someone said, ‘We must aim to make our human habitat as green and sustainable as a nest to a bird or a lake to fish’, (and) we are happy to partner with Tata Tiscon again this year and help spread this extremely relevant message”, said Senior VP & Managing Partner, Wunderman Thompson, Kolkata, Vijay Jacob Parakkal.
View the film here :
Client: Tata Tiscon
Agency: Wunderman Thompson
Vijay Jacob Parakkal, Sr. VP & Managing Partner
Arjun Mukherjee, ECD & VP
Moeinuk Sengupta, Creative Director, Copy
Sourish Mitra, Creative Supervisor, Art
Production house: Made In Calcutta