MARKETING Weekender – Issue 294

Read issue 294 now! WEB: http://hams.top/294PDF:  http://hams.top/294s You can also receive your very own free copy of MARKETING WEEKENDER every Friday.  Save 0122052588 under…

MAA collaborates with WFA to launch global census to evaluate diversity, equity & inclusion in the industry

Brands must prioritise and accelerate the integration of diversity, equality and inclusion environments into their workforce instead of missing the…

Shell Malaysia named as Most Attractive Employer in Malaysia for 2021 followed by Nestlé Malaysia

The results from Randstad’s 2021 Employer Brand Awards revealed that Shell has been voted the best company to work for…

‘Have a beak, have a KITKAT’ campaign gets some Michael Caton magic

Wunderman Thompson Australia and KITKAT has launched its latest campaign to remind people what a difference a break makes when…

Big account wins for FCB, Wavemaker & Mindshare in Q1 2021

In R3 Worldwide’s Malaysia top 10 creative and media wins listing for Q1 2021, notable wins in the creative agency…

Asia’s Super-Apps to benefit from disruption to Facebook & Google’s duopoly

By Wong Jing Ying, Consultant, R3 One month into the release of iOS14.5, a report by Flurry (a Verizon owned…

Heineken’s brings the freshness of the Alps to Malaysians with Edelweiss

Heineken Malaysia has launched the latest addition to its portfolio of award-winning beers and ciders – the premium wheat beer…

VMLY&R launches website where users can choose gender pronouns to create virtual backgrounds for meetings

Singapore based global marketing agency, VMLY&R, has created and launched a website called The Proud Pronoun Project where individuals can select…

Taylor’s still best business school in Malaysia; leaps 47 spots in global rankings

The recently released QS World University Rankings 2022 series revealed that Taylor’s University has leaped 47 spots to rank 332…

“Like a raging river, you nourished an endless desert.”

TAN SRI LIMKOKWING (1946 – 2021) Like an elder brother, you opened your campus  to help me start the Malaysian…

Marqetr partners with Vase.ai for AI-Driven consumer research

Branding consultancy company, Marqetr, has announced that it is partnering with an AI-driven consumer research platform, Vase.ai, to strengthen its brand…

Seizing an opportunity: BBDO Guerrero transforms Pepsi Cans into BLACKPINK Light Sticks

BBDO Guerrero and Pepsi have developed a special treat for BLACKPINK fans with the launch of its limited edition cans…

Wunderman Thompson and Tata Tiscon release short film to spread the importance of keeping ‘all homes’ safe

In conjunction with World Environment Day, Tata Tiscon, Quality  Rebar Brand from Tata Steel and India’s first GreenPro certified rebar…

Ogilvy India uses endangered animal shaped medicine & special crying emojis to raise awareness on wildlife crimes

As 5 June marked this year’s World Environment Day, Ogilvy India launched two digital campaigns on Wildlife Trafficking for the…

Arrival of the Consulgency

Disruptive power moves: Azwan Baharuddin (left), Country Managing Director for Accenture Malaysia seals the deal with Prashant Kumar, Founder and…

APPIES MALAYSIA 2021 WINNERS ANNOUNCED!

This year saw a stronger field of entries, a more robust lineup of judges and for the first time ever,…

DESIGN PLUS: POSITIVELY ORGANIC

Why design inspired by nature is back in vogue. This piece began when a journalist from Marketing Turkiye magazine in…

MARKETING WEEKENDER – ISSUE 293

Read issue 293 now! WEB: http://hams.top/293PDF:  http://hams.top/293s You can also receive your very own free copy of MARKETING WEEKENDER every Friday.  Save 0122052588 under…

There’s No Business Like New Business: Laura Vipond

In the latest episode of our series focusing on growth, we chat to Laura Vipond, managing partner with responsibility for…

Media Chinese appoints four new directors

Media Chinese International Limited (MEDIAC, 5090) has recently announced the appointment of four new directors. Tiong Yijia, Eugene Wong Khang…

Sunway City appoints Kingdom Digital to manage and strategise its social and content

Sunway City Kuala Lumpur has appointed social and content agency, Kingdom Digital, to manage its Facebook and Instagram accounts while…

The Edge launches a COVID-19 vaccination tracker and ad campaign, encourages Malaysians to be part of the solution

The Edge Media Group launched an ad campaign, If You Are Not Part of The Solution, You Will Be Part of…

Malaysia Book Of Records hands web duties to C27 as it embarks on a digital transformation journey

The Malaysia Book of Records (MBR) has appointed digital enablement firm, C27, for its web duties as it moves toward…

Anne Ridwan Joins R3 in Indonesia as Country Director

Indonesian adland veteran Anne Ridwan has joined independent global marketing consultancy R3 as Country Director for Indonesia. In this role,…

Amit Malhotra Named Managing Director For HBO Max In Southeast Asia And India

WarnerMedia announced today that Amit Malhotra will join the company later this month as Managing Director for HBO Max in…

Axiata & RHB Bank team up to apply for BNM’s digital bank licence

Axiata Group Berhad (Axiata) and RHB Banking Group (RHB) announced yesterday that they have joined hands to apply for the…

iMedia posts strong Q1 results, says positive performance largely due to company’s agility

One of Malaysia’s fast-growing integrated digital media groups, iMedia, has recorded a strong financial performance for its first quarter which…

Former Havas Group Indonesia CEO, Anwesh Bose, launches new advisory firm, The Academy Consulting

Former CEO of Havas Group Indonesia, Anwesh Bose, announced that he has launched marketing and advertising advisory firm, The Academy…

Accenture Interactive chooses homegrown agency Entropia for its first & largest SEA acquisition

Accenture announced today that it has acquired homegrown agency, Entropia, for an undisclosed sum. This acquisition marks the first for…

EXTRA ASK YOU TO CHEW TO GET YOUR MOJO BACK

Singapore – 2nd June 2021 –  Extra, a popular gum brand in China under Mars Wrigley China, has launched a new brand…