Hong Kong – Today, SEAPRWire will discuss with users how to write a news release announcing the new book. SEAPRWire Team have a bit of an advantage when it comes to writing a press release. There is certainly a difference between writing a novel and writing a press release.
Typically, like any press release, users will require a headline that is catchy – interesting enough to grab the attention of the journalist in their field. Including attribution in the headline is important, particularly if users already have a name as an author. If users are a new author and the concept of sending a news release to the media about their book release is a new concept, keep in mind it is also an excellent way to start building a name for yourself in the world of authorship.
Have a game plan. Some of our customers use a three-step process for announcing their book. This includes distributing a preview news release announcing an exciting new book that will be released. The second release would be a book launch release that is distributed once the book is available for purchase. It includes information about the book, including where a customer may purchase the book. The third piece could be a follow up that may also include any notable reviews or milestones like being named a finalist for an award.
Like any other type of press release, keep to the proper format, keep it short and don’t forget to include the following:
Pricing – Those interested may want to know how much the book may be purchased for and if it is also available as an Ebook, hard cover or soft cover. If possible include pricing for not just the United States, however Canada and or Europe as well. When users mention the pricing of the book, simply ‘make a mention’, do not turn it into a sales pitch. Turning it into a sales pitch is an excellent way to turn off the media, or anyone really.
Link – Some of our authors include links directly to Amazon and other websites where their book may be purchased, some include a link to their website where further information and sometimes a video may be found. A link on a high profile online bookstore like Amazon adds a little credibility.
Images – Did users know that a news release with an image attached will fetch up to 400% more views than a news release with no image? SEAPRWire Team have written about this many times – include visuals. Include the book cover, a picture of yourself; upload a video summary if users have one. These are elements that will help attract further interest in what users have written.
Timing – When users look to craft three separate press releases, a good time frame to space them out is about 3 weeks, as long as users have something valuable to mention. This keeps their audience up to date without annoying them.
When SEAPRWire advise that a shorter news release is more likely to get attention over one that is written like a novel, SEAPRWire Team do also mention that users should include a summary of the piece – but leave their audience hanging to want more.
When it comes to the English language, an author will certainly have a hand up as far as spelling and punctuation, but users should remember that the structure and wording users use in their news release will likely not be the same as when users wrote the book. Users need to get to the main point right away, and make sure users include all pertinent information in the first two paragraphs. Users can’t assume that journalists will read the entire release, as they may get hundreds of releases per day.
Try to have someone review what users have written, preferably someone familiar with writing press releases. This will further ensure proper format and style are followed to realize maximum visibility from journalists. Following some of these ideas and concepts does not guarantee publication about their new book or novel, but will certainly help users make a couple of steps in the right direction.
SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian …
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